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EU Organic Baby Formulas
Authentic European baby formula, bought directly from HiPP & Holle and delivered to your door in 2–4 business days.

From Germany to your door in 2–4 business days
Every order leaves our German warehouse within 24 h on business days and flies express — with full tracking from the first scan to your doorstep.

The price at checkout is the price you pay
All duties and tariffs are covered by us — your delivery never rings the doorbell with a surprise invoice, and there is no customs paperwork for you.

Fresh stock, never clearance
We buy directly in Germany and rotate stock continuously — every formula leaves with at least 6+ months until expiration, batch-checked before shipping.

Instructions you can actually read
A step-by-step feeding guide in US English is printed with every order — measurements already converted, stage-by-stage guidance, no guesswork.
EU ORGANIC FORMULA, BABY FOOD & CARE
Serving Parents.
Delivering Peace of Mind.
Factory-sealed German formula, date-checked and packed in Berlin, with a guaranteed 6+ months until expiry. FedEx Express in 2–4 business days, duties paid, $0 at the door.
German stages, explained
German formula follows your baby's age in stages. Pick the one that matches today — the boxes underneath are the ones you would actually buy.
PRE · from birth. Lactose is the only carbohydrate, with no starch, making it as light as breast milk. Ideal for newborns.
Stage 1 · from birth. The same base as PRE, just a little creamier, to keep a hungry baby full a bit longer.
Stage 2 · from 6 months. For when solids begin. More iron and energy for growing appetites and active babies exploring the world.
Stage 3 · from 10 months. For babies eating two or three meals a day. A creamier formula with iron for growing babies.
Stage 1+ · from 1 year. Made for toddlers, with iron, DHA and vitamin D to support healthy growth.
Stage 2+ · from 2 years. Made for older toddlers, with iron, DHA and vitamin D to support healthy growth.
1 Stage 10-6 months
Hypoallergenic formula
The same gentle, hydrolyzed ingredients as HA PRE, with a slightly higher nutritional value — a little more filling for bigger appetites.
Lactose is the only carbohydrate. With pre- and probiotics, Metafolin®, DHA and choline.
ALL Specialty0-12 months
Easy-to-digest formula
Reduced lactose and hydrolyzed milk proteins make it easier to digest, to help ease gas, colic and constipation. Also suitable for cow’s milk sensitivity.
Beta-palmitate helps support softer stools; pre- and probiotics support gut balance.
ALL Specialty0-12 months
Thickened formula
Thickened with natural locust bean gum from carob seeds, so the milk is more likely to stay down — for babies with reflux and spit-up.
Let the bottle rest about 7 minutes before feeding. With probiotics, Metafolin®, DHA and choline.
1 Stage 10-6 months
Organic cow milk formula
Mild starch makes a creamier, more filling bottle — the one difference from the starch-free PRE.
Pre- and probiotics with Metafolin® support a healthy gut, and DHA and choline support brain and visual development.
1 Stage 10-6 months
Organic cow milk formula
Like Holle PRE, made with Demeter-certified cow milk — slightly richer in energy, fat and carbohydrates, so more filling for hungrier babies.
Lactose is the only carbohydrate — no starch, no maltodextrin. DHA from algae, not fish.
1 Stage 10-6 months
Organic whole milk formula
The same whole-milk ingredients as PUR PRE, with a slightly higher nutritional value — a little more filling as your baby’s appetite grows.
No palm oil and no starch; lactose is the only carbohydrate. With DHA, choline and taurine.
ALL Specialty0-12 months
Easy-to-digest formula
Reduced lactose and hydrolyzed milk proteins make it easier to digest, to help ease gas, colic and constipation. Also suitable for cow’s milk sensitivity.
Beta-palmitate helps support softer stools; pre- and probiotics support gut balance.
ALL Specialty0-12 months
Thickened formula
Thickened with natural locust bean gum from carob seeds, so the milk is more likely to stay down — for babies with reflux and spit-up.
Let the bottle rest about 7 minutes before feeding. With probiotics, Metafolin®, DHA and choline.
PRE Stage PRE0-6 months
Organic goat milk formula
Grass-fed goat milk with gentle A2 proteins that are naturally easy to digest, for sensitive tummies.
Lactose is the only carbohydrate, with no starch. Prebiotics support gut balance, and DHA and choline support brain development.
PRE Stage PRE0-6 months
Hypoallergenic formula
For babies with sensitivities or an allergy risk: hydrolyzed milk proteins help reduce the chance of reactions.
Lactose is the only carbohydrate — no starch or maltodextrin. With pre- and probiotics, Metafolin®, DHA and choline.
PRE Stage PRE0-6 months
Organic cow milk formula
Starch-free, with lactose as the only carbohydrate — a lighter, more fluid texture for very sensitive tummies.
Pre- and probiotics with Metafolin® support a healthy gut, and DHA and choline support brain development.
PRE Stage PRE0-6 months
Organic whole milk formula
Whole milk from grass-fed cows keeps its natural milk fat — no palm oil and no starch, with lactose as the only carbohydrate.
Naturally creamy and easy to digest. With DHA, choline and taurine.
PRE Stage PRE0-6 months
Organic cow milk formula
A short ingredient list with Demeter-certified cow milk from German farms. Lactose is the only carbohydrate — no starch, no maltodextrin.
The lightest Holle formula, ideal for newborns and sensitive tummies. DHA from algae, not fish.
23 Stage 2 & 36+ months
Hypoallergenic formula
Hydrolyzed proteins help reduce the chance of reactions in babies with sensitivities or an allergy risk. Also suitable as toddler milk.
Lactose is the only carbohydrate — no starch or maltodextrin. Plus pre- and probiotics and DHA.
ALL Specialty0-12 months
Easy-to-digest formula
Reduced lactose and hydrolyzed milk proteins make it easier to digest, to help ease gas, colic and constipation. Also suitable for cow’s milk sensitivity.
Beta-palmitate helps support softer stools; pre- and probiotics support gut balance.
ALL Specialty0-12 months
Thickened formula
Thickened with natural locust bean gum from carob seeds, so the milk is more likely to stay down — for babies with reflux and spit-up.
Let the bottle rest about 7 minutes before feeding. With probiotics, Metafolin®, DHA and choline.
2 Stage 26+ months
Organic cow milk formula
The same trusted blend and creamy texture as Stage 1, for a growing diet — mild starch keeps the bottle filling.
Pre- and probiotics with Metafolin® support a healthy gut, and DHA supports brain and visual development.
23 Stage 2 & 36+ months
Organic goat milk formula
The next step after Goat PRE: the same gentle goat milk formula with A2 proteins, also suitable as toddler milk.
Lactose is the only carbohydrate, with no starch. Prebiotics support gut balance, and DHA supports brain development.
2 Stage 26+ months
Organic cow milk formula
Starch-free, with lactose as the main carbohydrate — the next step after PRE, with the same lighter texture. Also suitable as toddler milk.
Pre- and probiotics with Metafolin® support a healthy gut, and DHA supports brain development.
2 Stage 26+ months
Organic whole milk formula
Grass-fed whole milk keeps its natural milk fat, for a naturally creamy formula that is easy to digest.
No palm oil and no starch; lactose is the only carbohydrate, just like in breast milk. With DHA.
2 Stage 26+ months
Organic cow milk formula
Demeter-certified cow milk and a short ingredient list, now with gentle organic starch and maltodextrin for a creamier, more filling bottle as your baby starts solids.
The DHA comes from algae, not fish.
23 Stage 2 & 36+ months
Hypoallergenic formula
Hydrolyzed proteins help reduce the chance of reactions in babies with sensitivities or an allergy risk. Also suitable as toddler milk.
Lactose is the only carbohydrate — no starch or maltodextrin. Plus pre- and probiotics and DHA.
ALL Specialty0-12 months
Easy-to-digest formula
Reduced lactose and hydrolyzed milk proteins make it easier to digest, to help ease gas, colic and constipation. Also suitable for cow’s milk sensitivity.
Beta-palmitate helps support softer stools; pre- and probiotics support gut balance.
ALL Specialty0-12 months
Thickened formula
Thickened with natural locust bean gum from carob seeds, so the milk is more likely to stay down — for babies with reflux and spit-up.
Let the bottle rest about 7 minutes before feeding. With probiotics, Metafolin®, DHA and choline.
23 Stage 2 & 36+ months
Organic goat milk formula
The next step after Goat PRE: the same gentle goat milk formula with A2 proteins, also suitable as toddler milk.
Lactose is the only carbohydrate, with no starch. Prebiotics support gut balance, and DHA supports brain development.
3 Stage 310+ months
Organic cow milk formula
The next step after Stage 2: the same blend and creamy texture, with nutrients adjusted to the needs of older babies.
Pre- and probiotics with Metafolin® support a healthy gut, and DHA supports brain and visual development.
3 Stage 310+ months
Organic whole milk formula
The next step after PUR Stage 2, tailored to older babies’ needs: grass-fed whole milk with its natural milk fat, naturally creamy and easy to digest.
No palm oil and no starch; lactose is the only carbohydrate. With DHA.
3 Stage 310+ months
Organic cow milk formula
The same creamy recipe as Holle Stage 2 — Demeter-certified cow milk, gentle starch and maltodextrin — with nutrition adapted to active older babies, including iron and calcium.
The DHA comes from algae, not fish.
ALL Specialty0-12 months
Easy-to-digest formula
Reduced lactose and hydrolyzed milk proteins make it easier to digest, to help ease gas, colic and constipation. Also suitable for cow’s milk sensitivity.
Beta-palmitate helps support softer stools; pre- and probiotics support gut balance.
ALL Specialty0-12 months
Thickened formula
Thickened with natural locust bean gum from carob seeds, so the milk is more likely to stay down — for babies with reflux and spit-up.
Let the bottle rest about 7 minutes before feeding. With probiotics, Metafolin®, DHA and choline.
1+ Toddler milk12+ months
Iron-rich toddler milk
Iron-rich, with vitamin D and calcium for healthy bones, and protein and fat adjusted to a toddler’s calorie needs.
Pre- and probiotics with Metafolin® support a healthy gut, and DHA supports brain development.
1+ Toddler milk12+ months
Organic whole milk formula
Grass-fed whole milk with its natural milk fat, enriched with iron, calcium and vitamins for growing toddlers — to complement a balanced diet.
No palm oil and no starch. With DHA.
1+ Stage 412+ months
Organic cow milk formula
The familiar creamy taste and texture of Holle Stage 3, adjusted for toddlers and rich in iron and calcium; calcium and vitamin D support strong bones and teeth.
The DHA comes from algae, not fish.
ALL Specialty0-12 months
Easy-to-digest formula
Reduced lactose and hydrolyzed milk proteins make it easier to digest, to help ease gas, colic and constipation. Also suitable for cow’s milk sensitivity.
Beta-palmitate helps support softer stools; pre- and probiotics support gut balance.
ALL Specialty0-12 months
Thickened formula
Thickened with natural locust bean gum from carob seeds, so the milk is more likely to stay down — for babies with reflux and spit-up.
Let the bottle rest about 7 minutes before feeding. With probiotics, Metafolin®, DHA and choline.
2+ Toddler milk2+ years
Iron-rich toddler milk
Iron-rich, with vitamin D and calcium for healthy bones, and protein and fat adjusted to the calorie needs of older toddlers.
Pre- and probiotics with Metafolin® support a healthy gut, and DHA supports brain development.
Every baby is different — always talk to your pediatrician when you choose a formula.
Details
No hidden fees - All duties & taxes included
Holle veggie pouches
Organic veggies and fruit in Demeter quality, gently blended into a smooth pouch. From 6 months, in a recyclable pouch.
Veggie BunnyCarrot & sweet potato with peasFrom 6 months · no added salt
Carrot CatCarrot, mango, banana & pearFrom 6 months · no added sugar
Power ParrotPear & apple with spinachFrom 6 months · no added sugar
Zebra BeetApple & banana with beetrootFrom 6 months · no added sugar
Ready for the first spoon?
The same organic brands you trust for formula, now for their very first bites. Gentle grains, no added sugar and plenty of happy mess.



What parents say
The wind-down bath
HiPP Baby Care means no tears, gentle care for sensitive skin and a calm little one at bedtime.
Hair & Body WashShampoo and body wash in one, from the seal bottle
Sleep Well BathA calming bath for the evening routine
Body & Hair Wash Family PackCleanses gently and without tears, from day one
Shampoo & ConditionerEasy combing, no tugging
Foaming Face & Hands WashSoap-free foam for face and hands
HiPP Baby care
Bath time, foot rubs, lotion everywhere. Gentle European care from the brand you already trust.
SPLASH TIME…and twenty of wiping the floor.
Tiny toesThe best part of the evening, for both of you.
Lotion o’clockSoft skin, sticky cheeks. Worth it.
Answers, instantly
Type what you're wondering about — the FAQ finds it before you finish.
Unfortunately not. Our Baby formula and foods are hygienic and perishable food products that can not be returned. If we were to accept a return, we would be unable to verify its authenticity, putting all other customers at risk. We only sell baby food products delivered directly from the manufacturer or designated wholesale distributor.
If you wish to cancel your order, please contact our customer service via our help desk (see the lower left corner where it says “Help”) within 30 minutes. We cannot guarantee a refund if you do not contact us within 30 minutes of your purchase. Our warehouse aims to pack and ship orders as quickly as possible to meet delivery deadlines.
Please note: A 5% cancellation fee applies to canceled orders, as the payment providers charge non-refundable payment processing fees that are not returned to us when a refund is issued. This fee simply helps cover those costs and is not a source of profit for us.
We offer several secure payment options for your convenience, including credit card, PayPal, Apple Pay, and Google Pay.
Yes. All payments are processed through secure, encrypted systems to ensure your personal and payment details are fully protected at every step.
Yes. In addition to credit cards, you can use Apple Pay, Google Pay or Paypal express checkout for a quick and seamless checkout experience.
Please make sure to carefully check your shipping address before completing checkout, as many customers have saved or outdated addresses in express checkout options.
You can apply your coupon code directly at checkout in the designated “Add discount” field.
To use store credit, simply log in to your account or enter your email address at checkout. Your available store credit will then appear automatically, and you can apply it toward your order before completing payment.
No! All customs duties and tariffs are prepaid by us. You only pay the price you see at checkout. Enjoy smooth, worry-free shopping with no hidden costs.
If you receive a customs or duties bill from FedEx, don't worry. In the rare event that this happens, simply send a copy of the bill (including all pages) to our customer support team, and we'll take care of it as quickly as possible.
These situations are uncommon, and you can rest assured that we handle customs-related issues on your behalf.
We offer free express shipping on orders over $150. For orders under $150, express shipping costs $19.95.
We aim to dispatch your order within 24 hours of it being placed. Once shipped, delivery from Germany to the USA takes 2–4 business days, depending on your location.
Please note that we don’t ship on weekends or German national holidays.
All orders are shipped from our warehouses in Berlin, Germany. Our climate-controlled facility is regularly inspected and maintained to meet strict food safety and quality standards, ensuring your formula is stored under optimal conditions before shipment.
Once your order has been shipped, you will receive a shipping confirmation email and SMS containing your FedEx tracking number and direct tracking link to your order, so you can easily check the latest delivery updates anytime.
Yes. Once your order has shipped, you will receive a FedEx tracking link in your shipping confirmation email. Open the tracking link to manage your delivery preferences, including selecting a convenient FedEx pickup location. If you are away, you can also choose a vacation hold for your shipment.
No, we do not deliver to PO boxes. Please provide a physical street address to ensure successful delivery of your order.
German formulas, like HiPP formulas, have decades of trust with parents worldwide. They are made under strict EU organic standards, which are stricter than USDA organic, and are known for rare or no recalls. German formulas are based on the latest scientific research and contain no harmful ingredients such as corn syrup, artificial flavors, pesticides, antibiotics, or GMOs.
This combination of safety, quality, and science is why many parents and pediatricians worldwide consider German formula the gold standard for babies.
Every order comes with a printed feeding guide in English! So you can be confident in feeding your baby the correct amount of formula!
To ensure correct proportions, every one of our formulas comes with a manufacturer-provided scoop. Please only use the provided measuring spoon to dose in the proper quantities, ensuring your baby always receives the appropriate nutrients.
We offer two specialty formulas:
HiPP Comfort formula is for babies with digestive troubles, unregular bowel movements, gas, constipation, and colic issues.
HiPP Anti-Reflux formula is for babies with regurgitation issues and spit-up.
The German and Dutch HiPP Combiotik ranges differ only in 1) packaging and 2) starch content:
Packaging: The Dutch version comes in 800g metal cans, while the German version is packaged in 600g sustainable cartons.
Starch content: The Dutch range is completely starch-free in every stage. The German range mostly contains starch, but some stages are also starch-free and are equivalent to the Dutch version:
HiPP Combiotik PRE German → starch-free (equivalent to Dutch Stage 1)
HiPP Combiotik Stage 1 German → contains starch
HiPP Combiotik Stage 2 German → contains starch
HiPP No Starch Combiotik Stage 2 German → starch-free (equivalent to Dutch Stage 2)
HiPP Combiotik Stage 3 German → contains starch
We only sell the German version. Please note that both the Dutch and German versions are produced at the same manufacturing facility in Germany.
If you need help choosing the right formula for your baby, please contact our customer service team for a personalized recommendation.
Prepare each bottle fresh, right before feeding. Mixed formula shouldn’t be stored in the fridge for later: bacteria can multiply even there.
What you can get ready ahead of time: boil water, let it cool to about 50 °C (122 °F) and fill it into a clean thermos, and measure the powder into a clean, dry container. When your baby is hungry, mix both in the bottle, shake well, check the temperature and feed.
Switch step by step, one bottle at a time: on the first day, replace one bottle with the new formula, on the second day two, and so on. Don’t mix two different formulas in one bottle, and prepare the new one exactly as its instructions say, with its own scoop.
Some babies hardly notice the change, others need a few days — sometimes up to two weeks. During that time, a sensitive tummy may react with a little more spit-up, gas or a change in stools. A new taste can take a few tries, so be patient.
Drip a little formula on the inside of your wrist: it should feel pleasantly warm, not hot. The right drinking temperature is about 37 °C (98.6 °F), body temperature — a thermometer helps if you’re unsure.
Use fresh drinking water and boil it before preparing infant formula; if it comes from the tap, let it run for a moment first. If you prefer bottled water, choose one that is low in sodium and minerals and suitable for babies — formula already contains all the minerals your baby needs.
In the first months, your baby can drink as often and as much as they want — every baby’s needs are different and can change from day to day. The amounts in the feeding table are averages for babies of that age, so a little left in the bottle simply means your baby is full.
Hunger signs: smacking or pursed lips, turning the head to search, restlessness, whimpering — crying comes last. Full signs: pushing the teat out, turning away, pushing the bottle away, yawning. Noting the amounts over 24 hours gives you a good overview.
Not in the first year. Plant drinks such as oat, soy or almond drinks can’t replace breast milk or formula: they don’t provide the nutrients a baby needs, and many contain added sugar. Before the first birthday, neither cow’s milk nor plant drinks should be given as a drink.
Little Formula sells the German versions of HiPP and Holle formulas: HiPP Combiotik (cow milk), HiPP PUR (whole milk), HiPP HA (hypoallergenic), HiPP Goat, the specialty formulas HiPP Comfort and HiPP Anti-Reflux, and the Holle cow milk formulas — from PRE for newborns up to toddler milk.
If only the carton or outer packaging is dented or damaged, and the silver foil seal is intact and has not been punctured, the product is perfectly safe to use.
If your formula arrives so badly damaged that it is leaking or the contents are spilling out, please take clear photos of the damage immediately. Do not throw away the damaged product until you have submitted a refund request to our customer service team and received approval.
Please include sufficient photos showing the damage, the product, and the packaging with your claim. If you are unable to provide enough photos or cannot provide any photos at all, we will not be able to approve a refund or send a replacement.
Please store formula in a cool, dry place indoors, away from heat sources and sunlight. Please also do not store opened formula in the refrigerator, as the powder can become damp and spoil there. Never freeze formula. Properly storing formula can help ensure it remains fresh and safe until the expiration date on the packaging! Opened milk formula should be used within three weeks.
Every formula order comes with a batch report showing the batch number and expiration date. You don’t need to do anything — we archive all batch numbers and, in the unlikely event of a recall, we will contact affected customers directly. We provide this extra level of transparency for your peace of mind. To our knowledge, no other online formula shop offers this.
The expiration date is printed on the bottom of the formula container in German date format (DD/MM/YY, for example: 31/12/26 = 31st December 2026).
We guarantee a minimum of 6 months of shelf life on all formula you receive, although most products have a much longer expiration date. You can view the current batch expiration date on each formula product page.
Our products are sourced directly from the manufacturers or official wholesalers, ensuring freshness and authenticity. Made with clean ingredients and fully following strict EU standards, you can feel confident in every purchase for your baby.
Feed a bottle of formula right after preparing it and use it within one feed — about 30 minutes, one hour at most. Short breaks for burping are fine, but after a longer break or a nap, pour the rest away.
Never keep leftovers for a later feed and don’t keep bottles warm: bacteria multiply quickly in lukewarm milk. If your baby drinks slowly, prepare smaller portions and mix a fresh one when needed.
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Cow Milk FormulaOrganic · from $19.95
Goat Milk FormulaOrganic · rom $26.95
Comfort & Anti-Refluxfrom $28.95
Organic PouchesOrganic · from $2.49
Organic PorridgesOrganic · from $7.99
Baby Carefrom $2.99